HYBE INDIA's roadmap has been unveiled. The plan is to discover and nurture raw talent with great potential through large-scale auditions, debuting a "global girl group" as the first step in expanding from India to the world.
On the 31st, HYBE INDIA announced the launch of its girl group audition (HYBE INDIA GIRL GROUP AUDITION) via its official social media. According to the recruitment guidelines, any woman born between 2005 and 2011 is eligible to apply. The audition categories also offer diverse possibilities, including vocals, rap, dance, acting, and modeling.
Applications will be accepted until July 31st. HYBE INDIA had previously announced that it would hold in-person auditions in major Indian cities, including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune, in addition to the online format.
Lee Woo-chang, CEO of HYBE India, stated, “India is home to many talented and passionate individuals, but there has been a lack of consistent pathways for them to advance onto the global stage.” He added, “HYBE India has established a systematic Training and Development (TD) system tailored to the local market. This audition will serve as a starting point for new opportunities for young Indians .”
The project is attracting attention not only from the local entertainment industry but also from major global corporations and brands. Various brands, including Samsung, H&M, Nongshim, and Shoppers Stop, are participating in HYBE India’s girl group audition project. Snapchat and BookMyShow are participating as a media partner and a ticketing partner, respectively.
HYBE India was established last June under HYBE’s "Multi-home, Multi-genre" strategy, which is led by Chairman Bang Si -hyuk. The company plans to pursue various projects based on HYBE’s capabilities across music, platforms, and IP. Through this, the plan is to establish itself as a cultural hub in South Asia, while in the long term, contributing to the global expansion of the 'K-pop methodology' and the diversification of HYBE IP