IVE got a lot of people excited about their return by releasing a track from their new Japanese album before it was supposed to come out. Through a targeted advertising campaign, they have strengthened their strong presence in the market. Starship Entertainment, the company that manages IVE, announced the early release of "Fashion," a song from their fourth Japanese album, "LUCID DREAM," which came out on different music services at midnight on the 3rd."Fashion" has IVE's signature bright and confident energy and is about starting a new daily life and accepting a new self. The song is known for having a mix of low tones that change the mood and high tones that make you feel better. IVE's unique team identity is shown by how well each member's voice blends with the others. More people are interested in this pre-release because "Fashion" is the campaign song for Apple Japan's "Every Step, With the App Store" initiative. Since the end of last month, this campaign has been heavily promoted on Japanese TV and digital platforms, with Rei's narration playing a big role. This shows how popular he is becoming with Japanese viewers.
"Fashion" is a song on IVE's fourth Japanese album, "LUCID DREAM," which comes out on May 27. In addition to the Japanese versions of their previous double title tracks "REBEL HEART" and "ATTITUDE," this album will also include the B-side track "Thank U" from their third mini-album, IVE EMPATHY, which got good reviews both in their home country and abroad. The album aims to tell a story through their existing hits and new songs, promising fans an interesting listening experience.